As soon as you open a diagnostics center you’ll have to conduct promotional activities to attract clients. One of main advertising tools is a website. Millions of people all over the world already use Internet to find information, communicate, purchase goods and services etc. Company’s website is a great way to make a statement, thus capturing target audience.
That’s why it is necessary for you to create your own website about your company or your diagnostics center. Company’s website is, first of all, the whole company’s image. Site must be technically ingenious, informative and endowed with modern design. Taking into account our experience, we are providing an example of information to be placed on the website:
We also recommend to place a location map, so that it would be easier for your clients to find and get to your diagnostics center. It is by no means unimportant to place on website a contact form, to assure a two-way communication with clients. Well-developed and filled with content site motivates potential clients to consult exactly you in the matters of survey and treatment.
After you have created a website and filled it with information, people must get to hear about it, that’s why we recommend you to hire a specialist (webmaster), who will be in charge of:
As a result of webmaster’s professional work, people searching for your services via search engines, will find the link to your website on first page:
click on the link → get acquainted with the information given → book an appointment in your office
We also recommend to place a link to the website in external advertising, on social networks, business cards etc.